An image of the 'Abergavenny Now' logo, with the ltter 'A' sitting on top of the letter 'N', enclosed by a green towerhead shaped logomark.
An image of the 'Abergavenny Now' logo (three variations side by side), with the letter 'A' sitting on top of the letter 'N', enclosed by a green tower head shaped logomark, with a mix of gradient effects (one with a green letter 'N').
Six images of the 'Abergavenny Now' logo, with the letter 'A' sitting on top of the letter 'N', enclosed by a green tower head shaped logomark, all with different fonts.

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Abergavenny Now

Abergavenny Now, a website and social media go to for current events in and around the area of Abergavenny, Wales, approached me to redesign their logo to accompany a refreshed web and print presence.

Taking the iconic market hall clock tower as a source of inspiration, the concept developed around using the tower roof's shape and colour for a minimalist, pared down approach, with the name tag abbreviated to tie in with the simplicity of the logo form in the aim to create a distinct and unique identity mark.