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Wildlife conservation organisation 'A is for Animals' approached me in need of some illustrations to adorn t-shirts and merchandise to raise money for and spread awareness of animal welfare.
The concept developed from a previous piece of work, a llama design made up of vector shaped puzzle pieces enclosed within the constraints of the animal's body shape. An array of key animals were created inspired by the vector puzzle approach.
The campaign, promoted by 'A is for Animals' ambassador Stephanie Corneliussen, has featured on the 'Chelsea' TV series, worn by both Stephanie and the show's presenter, Chelsea Handler.